Physical Web – informative content for anything

How it works:

With a web page and a physical web beacon, any place or object can be provided with informative content. The beacon sends out a URL that leads to a page with relevant information. For example, a movie poster can refer to a URL to the website with the movie trailer and show times. The sent URL can also include a tag indicating the location of the poster and filtering for nearby cinemas on the website. Beacons are not stationary. For example, a dog collar can send out information about the dog. If the dog is lost, the owner can update the website with information about the status. The finder then receives the information via the URL that the dog is being searched for and the contact to the owner.

There are many ways to send out a URL. Currently, the Physical Web uses Bluetooth Low Energy (BLE) because it is available on all mobile devices. In addition, the technology is very energy efficient – many Bluetooth beacons now have batteries that last for several years.

Further Application Possibilities:

  • Information on exhibits in museums
  • Cashless payment at parking machines
  • Departure information at bus stops
  • Reservation management in the catering trade
  • City sightseeing information / interactive digital tour guide
  • Interaction with vending machines for cashless payment
  • Interactive operating instructions, e.g. for heating systems
  • Further product information in the retail trade