Part 5: Thinking about User Experience in Buildings

| Thomas |

Perhaps some of you have stumbled across the term “user experience” in the previous part. That just shows how important it is to address this aspect of Smart Buildings and PropTech.

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Part 4: LBS and Smart Buildings

| Thomas |

In the first part of this series I wrote: “Wherever possible, decision-makers will vote with their feet and go where their needs are met”. In the future many people will benefit from location-based services without even having made a conscious decision. Simply by going to work. To the office or to the plant hall.

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Part 3: It’s even easier

| Thomas |

Just like retail customers, sports fans also have clearly defined wishes for location-based services. Some of these are extremely banal. This is the result of a survey carried out in April 2016 in which 5,000 people were interviewed who had taken part in a live event in a large stadium the previous year and who […]

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Part 2: Greed is toxic – patience pays off

| Thomas |

The second part of our current article series (here the first part) takes a close look at what can be done wrong when using location-based services in retail. Because technology is not a cure-all and not an aim in itself.

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Part 1: Location-based Services: Needs and market continue to grow

| Thomas |

The outlook for location-based services remains extremely positive. Depending on which segments are covered in the various studies, forecasts range up to $40 billion in 2022 – including all potential applications such as fleet efficiency, manufacturing applications, employee safety, robotic navigation, retail, precision farming, lighting and alarm sensors.

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Positioning is everything

| Thomas |

Summer time, swimming pool time. What exactly does this have to do with positioning? Apart from the fact that the position at the front of the queue of the snack bar is much better than one further behind, simply imagine yourself standing on the five-meter or even ten-meter diving platform of the pool of your […]

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Bluetooth or UWB? Or both?

| Thomas |
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iBeacon use cases – mounting beacons and pushing offers was yesterday

| Thomas |

In the awareness of many decision makers, iBeacon use cases are still limited to the retail sector and in particular to triggering location-relevant content on the customer’s mobile phone via iBeacon. This is understandable, because this easy-to-implement basic function was strongly promoted in the early years of technology. Also because it is easy to explain.

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NB-IoT – the tracking technology that causes euphoria

| Thomas |

It is the technology that is currently causes euphoria for everyone involved in tracking: Narrowband IoT (NB-IoT). The Low Power Wide Area (LPWA) technology attracts with low energy consumption as well as high building and solid penetration and range. Narrowband IoT is a technology in the starting blocks that offers undeniable advantages in the area […]

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Sports marketing und location based services

| Thomas |

How location-based services in sports marketing (can) provide a new fan experience and why “small” teams in particular benefit from it. 

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