Part 3: It’s even easier25.09.2018 | |
Just like retail customers, sports fans also have clearly defined wishes for location-based services. Some of these are extremely banal. This is the result of a survey carried out in April 2016 in which 5,000 people were interviewed who had taken part in a live event in a large stadium the previous year and who […]
Part 2: Greed is toxic – patience pays off21.09.2018 | |
The second part of our current article series (here the first part) takes a close look at what can be done wrong when using location-based services in retail. Because technology is not a cure-all and not an aim in itself.
Part 1: Location-based Services: Needs and market continue to grow18.09.2018 | |
The outlook for location-based services remains extremely positive. Depending on which segments are covered in the various studies, forecasts range up to $40 billion in 2022 – including all potential applications such as fleet efficiency, manufacturing applications, employee safety, robotic navigation, retail, precision farming, lighting and alarm sensors.
Positioning is everything29.08.2018 | |
Summer time, swimming pool time. What exactly does this have to do with positioning? Apart from the fact that the position at the front of the queue of the snack bar is much better than one further behind, simply imagine yourself standing on the five-meter or even ten-meter diving platform of the pool of your […]
Bluetooth or UWB? Or both?24.07.2018 | |
Bluetooth or Ultra Wideband? Which technology is the better indoor positioning technology? We’re trying to sort it out. When it comes to indoor positioning, customers can choose from a range of technologies and a number of combinations. We take a closer look at Bluetooth and Ultra Wideband in this text.
iBeacon use cases – mounting beacons and pushing offers was yesterday08.06.2018 | |
In the awareness of many decision makers, iBeacon use cases are still limited to the retail sector and in particular to triggering location-relevant content on the customer’s mobile phone via iBeacon. This is understandable, because this easy-to-implement basic function was strongly promoted in the early years of technology. Also because it is easy to explain.
NB-IoT – the tracking technology that causes euphoria04.04.2018 | |
It is the technology that is currently causes euphoria for everyone involved in tracking: Narrowband IoT (NB-IoT). The Low Power Wide Area (LPWA) technology attracts with low energy consumption as well as high building and solid penetration and range. Narrowband IoT is a technology in the starting blocks that offers undeniable advantages in the area […]
Sports marketing und location based services| |
How location-based services in sports marketing (can) provide a new fan experience and why “small” teams in particular benefit from it.
What are location based services and what are they good for31.05.2017 | |
Location-based services are mobile services that provide relevant content to the user on the smart phone with the aid of position-dependent data. Doesn’t sound that exciting. That’s what it’s like to get ads on your smart phone, isn’t it? Who could want that? Apart from the fact that 79 percent of all consumers use their […]