What are location based services and what are they good for

| Thomas |

Location-based services are mobile services that provide relevant content to the user on the smart phone with the aid of position-dependent data. Doesn’t sound that exciting. That’s what it’s like to get ads on your smart phone, isn’t it? Who could want that? Apart from the fact that 79 percent of all consumers use their […]

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Warum Regalnavigation die Nerven schont

| Thomas |
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Wie Location-based Services Schiffe smart machen

| Thomas |
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PUSH-SPAM IS THE END OF BEACON TECHNOLOGY.

| Richard Lemke |

With Beacon technology, we are giving the stationary retail trade a highly effective instrument to survive in competition with e-commerce and win back market shares that we thought had been lost. This is what we offer our customers to sell our products. And which is theoretically true. In practice, however, many marketing agencies are still […]

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