Part 2: Greed is toxic – patience pays off
The second part of our current article series (here the first part) takes a close look at what can be done wrong when using location-based…
The second part of our current article series (here the first part) takes a close look at what can be done wrong when using location-based…
The outlook for location-based services remains extremely positive. Depending on which segments are covered in the various studies, forecasts range up to $40 billion in…
An iBeacon app is like a dynamic duo when it comes to proximity marketing. Proximity marketing solutions cannot be implemented without an app. The app is useless…
Location-based services are mobile services that provide relevant content to the user on the smart phone with the aid of position-dependent data. Doesn’t sound that…
With Beacon technology, we are giving the stationary retail trade a highly effective instrument to survive in competition with e-commerce and win back market shares…