Part 2: Greed is toxic – patience pays off
The second part of our current article series (here the first part) takes a close look at what can be done wrong when using location-based…
Category: Proximity Marketing Canonical
Part 1: Location-based Services: Needs and market continue to grow
The outlook for location-based services remains extremely positive. Depending on which segments are covered in the various studies, forecasts range up to $40 billion in…
iBeacon app – dynamic duo for proximity marketing
An iBeacon app is like a dynamic duo when it comes to proximity marketing. Proximity marketing solutions cannot be implemented without an app. The app is useless…
What are location based services and what are they good for
Location-based services are mobile services that provide relevant content to the user on the smart phone with the aid of position-dependent data. Doesn’t sound that…
Push-Spam is the end of beacon technology
With Beacon technology, we are giving the stationary retail trade a highly effective instrument to survive in competition with e-commerce and win back market shares…