THE DIGITAL MATCH DAY NEVER ENDS!

| Thomas |

How sports marketing can provide a new fan experience with the help of location-based services and why “small” teams in particular benefit from it.

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Five points you should definitely check if you are looking for an IoT provider

| Thomas |

“Digital change is driving companies. What is needed now are tangible solutions and not digital lighthouse projects.” With these words Frank Haines, CSO of Logicalis GmbH, describes the challenges of digitization for companies. But also for innovation providers. Because: “Especially in mid-sized companies, decision-makers expect visible results.” This statement makes clear that the midmarket has […]

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Five “crazy” iBeacon use cases that show that iBeacons can do more than trigger push messages.

| Thomas |

1 I don’t want to go home yet! The Lyngby Shopping Centre in Denmark has found a good opportunity to entertain and entertain children while their parents are shopping. With the “GeoTrail GO” app, an indoor treasure hunt with indoor maps and games has been set up. This treasure hunt enabled the children to find […]

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iBeacon app – dynamic duo for proximity marketing

| Thomas |

An iBeacon app is like a dynamic duo when it comes to proximity marketing. Proximity marketing solutions cannot be implemented without an app. The app is useless without beacons.  However, it remains a popular misconception that iBeacons don’t work without an app. Beyond proximity marketing, iBeacons  can actually be used without apps. But more of that later. 

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Location based services: more than just retail

| Thomas |

Ze Germans are coming: And they will continue to expand their technological leadership in location based services. The decisive factor will be to what extent location based service providers can meet the requirements of an innovative German Industry 4.0.

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Asset Tracking – what is it?

| Thomas |

Asset Tracking – what is this and what possibilities do different asset tracking approaches offer? This text is intended to give you a quick overview of Asset Tracking without going too far into the technical details.

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Buy beacons on a complex market

| Thomas |

Buy Beacons has never been easier and at the same time more difficult than today. Because if you want to buy beacons, our experience shows that you are actually looking for a complete solution for your requirements and not for a ten-pack of BLE beacons. You probably want to set up wayfinding in your Building, […]

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Sports marketing und location based services

| Thomas |

How location-based services in sports marketing (can) provide a new fan experience and why “small” teams in particular benefit from it. 

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PUSH-SPAM IS THE END OF BEACON TECHNOLOGY.

| Richard Lemke |

With Beacon technology, we are giving the stationary retail trade a highly effective instrument to survive in competition with e-commerce and win back market shares that we thought had been lost. This is what we offer our customers to sell our products. And which is theoretically true. In practice, however, many marketing agencies are still […]

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