With the Commander, Favendo provides a highly modular backend that can be used to control the SDK (Software Development Kit) integrated into an app, the MapView SDK or the White-Label App, depending on the customer’s requirements.
The management of the installed beacons can be handled by the Commander as well as the maintenance of navigation paths and Proximity Marketing content.
The digital command center is multi-client capable and supports the integration of multiple apps per customer.
If you do not have your own iOS or Android app, Favendo can also provide the services you need via a customizable White Label app. The app includes the MapView SDK and allows positioning and navigation, the definition of Points of Interest and Proximity Marketing.
For example, our SDK is in use in apps by HPE, Karstadt, Phoenix Contact, Trilux, Audi and Adler Mannheim.
In the corresponding dashboard, you will find all the relevant data on customer and purchasing behavior collected via the SDK or the White Label App clearly displayed and visualized. You can see all relevant key figures, peak times or “dead” areas at a glance. With the help of the obtained data, you can not only optimize your marketing measures, but also area management and personnel deployment.