Favendos‘ Commander dashboard displays basic data about customer and usage of assets. Statistical key figures are shown in a concise graphical display.
The data acquired helps to optimize current processes, promotional measures, floor-space management, and personnel deployment. Heat map view makes it easy to understand your data. All data can be fully integrated in third party ERP or CRM systems.
- Heat map view
- Data comes via MQTT
- All KPI at a glance
- Benchmark branches and locations
- Optimize marketing measures
- Eliminate dead areas
Analytics case study Terrasse du Port, Marseille
Optimizing mall configuration to increase dwell times and sales.
Terrasse du Port Management wanted to better understand the visitor flows and dwell times in their shopping mall.
Using indoor location-based data acquired through the app we are able to track visitors movements inside the mall much like the accessible analytics in e-commerce.
Basic measurements include enter and exit events for zones as well as dwell times.
72% of customers doing the latter would continue shopping after eating.
Working with the Terrasse du Port management, we determined that the majority of people behaved in two ways after leaving one of the big anchor stores:
a) Leave the mall, or
b) visit an adjacent restaurant
Conclusions and results:
It turned out, that space inside the restaurant was limited and regularly at maximum capacity during peak times. This led to customers leaving the mall, instead of resting at the restaurant and continue shopping afterwards.
Mall management took action in doubling the capacity of the restaurant.
This resulted in a 42% increase in overall dwell times of all the customers visiting the anchor store.