Part 4: LBS and Smart Buildings27.09.2018 | |
In the first part of this series I wrote: “Wherever possible, decision-makers will vote with their feet and go where their needs are met”. In the future many people will benefit from location-based services without even having made a conscious decision. Simply by going to work. To the office or to the plant hall.
Part 3: It’s even easier25.09.2018 | |
Just like retail customers, sports fans also have clearly defined wishes for location-based services. Some of these are extremely banal. This is the result of a survey carried out in April 2016 in which 5,000 people were interviewed who had taken part in a live event in a large stadium the previous year and who […]
Part 2: Greed is toxic – patience pays off21.09.2018 | |
The second part of our current article series (here the first part) takes a close look at what can be done wrong when using location-based services in retail. Because technology is not a cure-all and not an aim in itself.
Part 1: Location-based Services: Needs and market continue to grow18.09.2018 | |
The outlook for location-based services remains extremely positive. Depending on which segments are covered in the various studies, forecasts range up to $40 billion in 2022 – including all potential applications such as fleet efficiency, manufacturing applications, employee safety, robotic navigation, retail, precision farming, lighting and alarm sensors.
Positioning is everything29.08.2018 | |
Summer time, swimming pool time. What exactly does this have to do with positioning? Apart from the fact that the position at the front of the queue of the snack bar is much better than one further behind, simply imagine yourself standing on the five-meter or even ten-meter diving platform of the pool of your […]
Five points you should definitely check if you are looking for an IoT provider10.08.2018 | |
“Digital change is driving companies. What is needed now are tangible solutions and not digital lighthouse projects.” With these words Frank Haines, CSO of Logicalis GmbH, describes the challenges of digitization for companies. But also for innovation providers. Because: “Especially in mid-sized companies, decision-makers expect visible results.” This statement makes clear that the midmarket has […]
Bluetooth or UWB? Or both?24.07.2018 | |
Bluetooth or Ultra Wideband? Which technology is the better indoor positioning technology? We’re trying to sort it out. When it comes to indoor positioning, customers can choose from a range of technologies and a number of combinations. We take a closer look at Bluetooth and Ultra Wideband in this text.
Five “crazy” iBeacon use cases that show that iBeacons can do more than trigger push messages.22.06.2018 | |
1 I don’t want to go home yet! The Lyngby Shopping Centre in Denmark has found a good opportunity to entertain and entertain children while their parents are shopping. With the “GeoTrail GO” app, an indoor treasure hunt with indoor maps and games has been set up. This treasure hunt enabled the children to find […]
iBeacon use cases – mounting beacons and pushing offers was yesterday08.06.2018 | |
In the awareness of many decision makers, iBeacon use cases are still limited to the retail sector and in particular to triggering location-relevant content on the customer’s mobile phone via iBeacon. This is understandable, because this easy-to-implement basic function was strongly promoted in the early years of technology. Also because it is easy to explain.
iBeacon app – dynamic duo for proximity marketing29.05.2018 | |
An iBeacon app is like a dynamic duo when it comes to proximity marketing. Proximity marketing solutions cannot be implemented without an app. The app is useless without beacons. However, it remains a popular misconception that iBeacons don’t work without an app. Beyond proximity marketing, iBeacons can actually be used without apps. But more of that later.