Bluetooth or UWB? Or both?

| Thomas |

Bluetooth or Ultra Wideband? Which technology is the better indoor positioning technology? We’re trying to sort it out. When it comes to indoor positioning, customers can choose from a range of technologies and a number of combinations. We take a closer look at Bluetooth and Ultra Wideband in this text.

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Five “crazy” iBeacon use cases that show that iBeacons can do more than trigger push messages.

| Thomas |

1 I don’t want to go home yet! The Lyngby Shopping Centre in Denmark has found a good opportunity to entertain and entertain children while their parents are shopping. With the “GeoTrail GO” app, an indoor treasure hunt with indoor maps and games has been set up. This treasure hunt enabled the children to find […]

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iBeacon use cases – mounting beacons and pushing offers was yesterday

| Thomas |

In the awareness of many decision makers, iBeacon use cases are still limited to the retail sector and in particular to triggering location-relevant content on the customer’s mobile phone via iBeacon. This is understandable, because this easy-to-implement basic function was strongly promoted in the early years of technology. Also because it is easy to explain.

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iBeacon app – dynamic duo for proximity marketing

| Thomas |

An iBeacon app is like a dynamic duo when it comes to proximity marketing. Proximity marketing solutions cannot be implemented without an app. The app is useless without beacons.  However, it remains a popular misconception that iBeacons don’t work without an app. Beyond proximity marketing, iBeacons  can actually be used without apps. But more of that later. 

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Location based services: more than just retail

| Thomas |

Ze Germans are coming: And they will continue to expand their technological leadership in location based services. The decisive factor will be to what extent location based service providers can meet the requirements of an innovative German Industry 4.0.

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Asset Tracking – what is it?

| Thomas |

Asset Tracking – what is this and what possibilities do different asset tracking approaches offer? This text is intended to give you a quick overview of Asset Tracking without going too far into the technical details.

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Buy beacons on a complex market

| Thomas |

Buy Beacons has never been easier and at the same time more difficult than today. Because if you want to buy beacons, our experience shows that you are actually looking for a complete solution for your requirements and not for a ten-pack of BLE beacons. You probably want to set up wayfinding in your Building, […]

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NB-IoT – the tracking technology that causes euphoria

| Thomas |

It is the technology that is currently causes euphoria for everyone involved in tracking: Narrowband IoT (NB-IoT). The Low Power Wide Area (LPWA) technology attracts with low energy consumption as well as high building and solid penetration and range. Narrowband IoT is read more

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Sports marketing und location based services

| Thomas |

How location-based services in sports marketing (can) provide a new fan experience and why “small” teams in particular benefit from it. 

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What are location based services and what are they good for

| Thomas |

Location-based services are mobile services that provide relevant content to the user on the smart phone with the aid of position-dependent data. Doesn’t sound that exciting. That’s what it’s like to get ads on your smart phone, isn’t it? Who cou read more

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