Six Essentials on planning indoor navigation15.11.2018 | |
Indoor navigation or wayfinding has indisputable advantages. From improving the visitor experience in sports venues, airports and train stations, to supporting an omnichannel approach in large shopping malls, indoor navigation provides a competitive advantage in many industries. However, the process of project planning and selecting the right technology is an intensive one, and it is […]
THE DIGITAL MATCH DAY NEVER ENDS!13.11.2018 | |
How sports marketing can provide a new fan experience with the help of location-based services and why “small” teams in particular benefit from it.
Part 5: Thinking about User Experience in Buildings28.09.2018 | |
Perhaps some of you have stumbled across the term “user experience” in the previous part. That just shows how important it is to address this aspect of Smart Buildings and PropTech.
Part 4: LBS and Smart Buildings27.09.2018 | |
In the first part of this series I wrote: “Wherever possible, decision-makers will vote with their feet and go where their needs are met”. In the future many people will benefit from location-based services without even having made a conscious decision. Simply by going to work. To the office or to the plant hall.
Part 3: It’s even easier25.09.2018 | |
Just like retail customers, sports fans also have clearly defined wishes for location-based services. Some of these are extremely banal. This is the result of a survey carried out in April 2016 in which 5,000 people were interviewed who had taken part in a live event in a large stadium the previous year and who […]
Part 2: Greed is toxic – patience pays off21.09.2018 | |
The second part of our current article series (here the first part) takes a close look at what can be done wrong when using location-based services in retail. Because technology is not a cure-all and not an aim in itself.
Part 1: Location-based Services: Needs and market continue to grow18.09.2018 | |
The outlook for location-based services remains extremely positive. Depending on which segments are covered in the various studies, forecasts range up to $40 billion in 2022 – including all potential applications such as fleet efficiency, manufacturing applications, employee safety, robotic navigation, retail, precision farming, lighting and alarm sensors.
Positioning is everything29.08.2018 | |
Summer time, swimming pool time. What exactly does this have to do with positioning? Apart from the fact that the position at the front of the queue of the snack bar is much better than one further behind, simply imagine yourself standing on the five-meter or even ten-meter diving platform of the pool of your […]
Five points you should definitely check if you are looking for an IoT provider10.08.2018 | |
“Digital change is driving companies. What is needed now are tangible solutions and not digital lighthouse projects.” With these words Frank Haines, CSO of Logicalis GmbH, describes the challenges of digitization for companies. But also for innovation providers. Because: “Especially in mid-sized companies, decision-makers expect visible results.” This statement makes clear that the midmarket has […]