Proximity Marketing links digital and physical worlds.
Proximity Marketing is a way to enhance sales strategies and to establish new information channels. The field of application therefore goes far beyond the retail sector. It is one of the simplest Bluetooth use cases that can be used wherever you want to provide information or calls for action quickly and easily.
You can already operate with a very small number of beacons. The management of the content is web-based and also very uncomplicated. The possibilities that Proximity Marketing offers you, on the other hand, are very wide-ranging. They range from simple welcome messages to POI information to calls to action.
In combination with the wayfinding / indoornavigation function this tool offers unforeseen opportunities: E.g. the Smart device can be used as an individualized virtual guide in museums or office buildings.
- Time based content
- Location-based Content
- Highly effective InApp Advertising
- Can be implemented via SDK an existing app
What is Proximity Marketing?
Proximity marketing or also synonymous Bluetooth marketing is the distribution of relevant content or commercial offers on the mobile phone depending on the position of the user. These location-based services work inside and outside buildings. With the help of continuous tracking via GPS or beacons, the app pushes relevant offers and information when the user is near a defined point. The installation of beacons makes the user independent of poor network coverage.
Bluetooth Marketing Questions and Answers
Is there a difference between Proximity Marketing and Bluetooth Marketing?
Both terms are used synonymously. In fact, proximity marketing functions can also be implemented using GPS. Indoors, however, the network coverage is often too weak to do without Bluetooth.
How many beacons are needed?
You can start with a single beacon, for example in the entrance area.
Does Bluetooth Marketing need an App?
Yes, in order to communicate with a visitor via their smartphone, the visitor must first download a corresponding app. If you already have an app, a proximity marketing function can be integrated via SDK.
What is the range?
Up to 75 meters (246 Feet) maximum.
Can Bluetooth Marketing do more than just push news?
By detecting a beacon within range, any action on the user’s smart device can be triggered. It is important in this context that the beacon does not send any content, but only triggers defined actions through its constant signal.
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