Proximity marketing is the way to optimize and adapt sales strategies and establish new information channels. From simple welcome-messages, by information to the POI, through to call-to-actions: The new channel for direct customer approach is accomplished. The utilization opportunities go way beyond basic push or pull.
In combination with the localization/positioning function this tool offers unforeseen opportunities: E.g. the Smart device can be used as an individualized virtual Guide.
- Push Messages
- InApp Advertising
- Push & pull
- Can be implemented via SDK an existing app
Proximity marketing or also synonymous Bluetooth marketing is the provision of relevant content or commercial offers on the mobile phone depending on the position of the user. These location-based services work inside and outside buildings. With the help of continuous tracking via GPS or beacons, the app pushes relevant offers and information whenever the user is in the immediate vicinity of an offer of interest to him. The installation of beacons makes it independent of weak network coverage. What is relevant for the user is determined by filling out a profile and entering fields of interest.
Also: With a web page and a physical web beacon (aka Eddystone), any place or object can be provided with informative content. The beacon sends out a URL that leads to a page with relevant information. For example, a movie poster can refer to a URL to the website with the movie trailer and show times. The sent URL can also include a tag indicating the location of the poster and filtering for nearby cinemas on the website.
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