Proximity marketing is the way to optimize and adapt sales strategies and establish new information channels. Proximity Marketing means to address your customers and guests, location-, time-, and rule-based. In this way, each guest only receives the content when it is relevant to him or her. If a guest is close to a defined point of interest and his profile meets the defined specifications, he receives specific information or even personalized vouchers.
In combination with the localization/positioning function this tool offers unforeseen opportunities: E.g. the Smart device can be used as an individualized virtual guide.
- Personalized content via push message
- InApp Advertising
- Promotions and actions
- Can be implemented via SDK an existing app
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