Powerful RTLS systems for use at airports and railway stations should above all enable locating solutions that address passengers and visitors on the one hand. On the other hand, asset tracking and people tracking should also be available for internal process optimization and possible security features. The typical architecture of airports, which is characterized by the alternation of different buildings (multi-storey car parks, terminals) and open spaces (crossings, runways), places special demands on a service provider and its locating system, as does the largely underground layout of modern long-distance train stations. RTLS systems consist of a transmitter/receiver infrastructure and software and must be adapted to these conditions.
What are the benefits of powerful RTLS systems?
For passengers and visitors:
- Improved travel experience for passengers
- Time saving / quick orientation
- Better travel planning
- More relevant content
For operators and subcontractors/tennants:
- Internal process optimization
- Increase in the number of users of existing apps
- Safety-Features for alone worker
- New marketing opportunities
The requirements for RTLS systems
Real Time Location Services such as Indoor Navigation and Proximity Marketing can address people in their different roles. On the one hand as passengers who have a defined need for information:
- Where am I?
- Where is my gate/track?
- Where do I check in?
- How do I get there?
On the other hand as customers of the retail business, which is becoming increasingly important for the operating organisations. For example, FRAPORT is planning to expand the shopping areas available at the airport from 20,000 to 40,000 square meters. Shop operators on the one hand are very interested in a channel to the customer. Customers have a high acceptance for location and time-based content:
- Location based information
- Time based information
Ideally, all features of powerful RTLS systems can be realized with one technology. It is equally important that all services offered can be covered within one app, so that the customer is not forced to switch between indoor navigation and shopping app. To meet this requirement, Favendo has bundled its services in a modular SDK that can be integrated into existing apps.
You can download our detailed case study on our solution at Frankfurt Airport here:
Favendos powerful RTLS systems offers all these possibilities:
Indoor Navigation: Indoor navigation/wayfinding means flexible guidance of people in unclear, unknown buildings and building complexes. The user of indoor navigation gets his own location displayed on a map on his own smart device. After selecting a destination or a point of interest, a route to the selected destination is displayed on the map. The user’s position in and around the building is permanently recalculated by means of indoor positioning, so that the device always displays the current position on the route. Indoor navigation is referred to as client-based positioning, because the positioning is performed on the user’s device (client). Indoor navigation answers the following questions:
- What is XYZ?
- Where am I and where is XYZ?
- How do I get to XYZ?
Asset Tracking: Status and movement of objects can be tracked live and historically. We differentiate between presence, zone and position tracking. In the first case, the system only checks whether an asset is “there”, i.e. whether it is located in the building. In the second case, the system checks whether an asset is located within a certain zone. In position tracking, the asset’s exact location is constantly tracked.
Favendos Asset Tracking is part of all our powerful RTLS systems and is server-based, which means that the position of the asset is calculated on a server. Asset Tracking answers the following questions:
- Where is Asset XYZ?
- Where is the nearest Asset XYZ?
- Is Asset XYZ still in the building/station/defined Area in or outside the building
Thanks to a standard JSON/REST Push/Pull API, all status and location data generated by a Favendo system can be directly integrated into an existing CRM or ERP system. The positions can also be transferred to existing kiosk or digital signage systems.
Register for our free Asset Tracking-Whitepaper:
Person Tracking System: Person Tracking works on the same sender/receiver principle as Asset Tracking. The persons to be tracked must therefore be equipped with a tag. This transmitter can be issued in the form of a bracelet. For use by ground personnel, the transmitter can be integrated into the badge or visitor badge. Personnel Tracking answers the following questions:
- Where is person XYZ?
- How do I get to Person XYZ by the shortest route?
- Is person XYZ still in area X?
Proximity Marketing: Proximity Marketing or also synonymously Bluetooth Marketing is the provision of relevant content or commercial offers on the mobile phone depending on the position of the user. These location-based services work inside and outside buildings. Using continuous tracking via GPS or beacons, the app provides relevant offers and information when the user is near a defined point. Owners of a shop within an airport can send passengers a coupon for a coffee, for example, if the person has been in the terminal for more than 60 minutes or if he or she is within a certain radius of the shop. These location- and time-based approaches can of course also be combined.
Favendo is the trusted partner for superior Real Time Location Services. Our Team is committed to providing timely and cost effective solutions for cruise industry, large shopping malls, public venues, industrial surroundings and more. Come and meet Favendo.